Unlock European Markets for Your Ultra Luxury Brand
Source to Superyacht
Your luxury product deserves a place in the world’s most exclusive settings throughout the first world. Listing your product on a European superyacht is the summit. The rest is downhill.
Why Superyachts?
Superyachts are where the 0.01% discover what’s next. If your product is being served on a yacht, it tells the world three things:
Why Source-to-Superyacht by Ultra Luxury Africa?
Ultra Luxury Africa is the exclusive South African marketing partner to The Superyacht Foodie, a European-based marketing platform that connects premium food and drink brands with superyacht buyers and chefs. Through our partnership, we provide:
Direct access to procurement agents
on more than 8,000 active yachts
Instant credibility in one of the most competitive luxury channels in the world
Frictionless distribution
to the world’s most complex logistical environment.
How You Get Onboard
Your journey involves marketing production, export logistics, and getting in front of the right people.
1. Ultra-Luxury Market Readiness
We kick off with world-class marketing assets you’ll need to stand out:
- High-end photography
- Brand origin narrative
- Sell sheets and euro-based pricing
- Chef pairing guides and subtitled walkthroughs
Everything we produce is built to impress elite buyers at first glance.
2. European Export Logistics
We manage the export process from start to finish:
- Documentation
- Labelling
- Warehousing
- Freight
- Regulatory compliance
Your product arrives where it needs to be — on time, legal, pristine, and ready to shine.
3. Introductions & Listings
We list your product on The Superyacht Foodie platform as part of our curated “African Luxury Products” portfolio — showcasing you as South Africa’s finest.
Then we pitch you directly to superyacht buyers and procurement agents — beginning at the September 2025 trade show in France, where the European season kicks off.
How You Get Onboard
This program is not for everyone. This is a curated export gateway built for premium South African producers who meet three strict criteria:
Unique, South African Ultra-Luxury
Your product must originate from South Africa, be of the highest quality and be unique in some way — price is not a constraint. The yacht market trades on prestige, rarity, and storytelling.
Export Ready
You must have production capabilities that are stable and compliant with HACCP.
Growth Budget
You must be willing and able to invest in:
- Repackaging or relabelling for European standards
- High-end marketing collateral
- Export-ready stock and shipping to Europe
If you fit the above criteria – and your product deserves a place on the world stage — we’d love to help you get there.
The First Step
We’re launching our Source to Superyacht intake now.
Limited slots available for September 2025 European trade show launch
Tiered pricing based on your product and export readiness
Full-service and fast-track options available
To apply, hit the button below and tell us a bit more about what you’re making. We’ll take it from there.
Meet Jonno - Your French Connection
With a dynamic career that spans the kitchen, the bestseller list, and the boardroom, Jonno Proudfoot has established himself as a unique authority in the food and luxury marketing worlds. A professional chef and television personality, Jonno’s passion for gastronomy is matched only by his expertise in brand strategy. This dual perspective led him to found Ultra Luxury Africa, the exclusive agency connecting the finest African producers with the elite superyacht industry.
As the official African partner to the renowned Superyacht Foodie program, Jonno provides brands with direct access to Europe’s most exclusive market. Jonno lives in Cape Town maintaining strong connections in France, immersing himself in the heart of European luxury. Look for him as one of the host chefs of Superyacht Foodie Adventures, a new series coming to streaming networks in Autumn 2026.
Let's go to Europe
Fill out the form and book a free consultation with our team to see how we can put your ultra luxury product on the global stage.